PRIVACY POLICY
When you are visiting and using the services provided by www.williamsamsterdam.com, WILLIAMS AMSTERDAM (also described as “we”, “us” or “our”, Dutch registration no. 68894988) will process your personal data. WILLIAMS AMSTERDAM is the controller of any data that is being processed, unless otherwise stated in this privacy policy. In this policy, you will find information on what personal data is processed, why we do this, what we use it for and how it may be shared.
By using our website and by purchasing from our website, you have agreed to this privacy policy. With this policy, we aim to be transparent in what we do with our visitors’ and customers’ personal data.
WHAT PERSONAL DATA IS PROCESSED?
The personal data that we process may include: your name, delivery address, payment details, IP address, e-mail address, and behaviour on the website. Additionally, this might include voluntarily provided information. Data is collected by WILLIAMS AMSTERDAM in the following cases:
- You are browsing your website;
- You signed-up for news, invites and offers;
- You requested support, and;
- You have purchased watches, accessories, watch bands, gift cards and/or other goods or services from the website williamsamsterdam.com.
In the case of a product delivery to you that has been purchased by someone else, your contact details will be processed as they are provided by the purchaser.
DATA SECURITY
WILLIAMS AMSTERDAM implements secure private connections, disaster recovery, access limitations and secure private connections to our website. As those security policies are regularly reviewed, we are confident that we employ appropriate technical and organisational security measures.
Those measures help protect your personal data against loss and ensure that our systems are secure and protected. In terms of privacy, it is our highest priority to protect your personal information from access by unauthorized persons.
PURCHASE PROCEDURES FOR DATA PROCESSING
When you purchase goods or items from the www.williamsamsterdam.com website, your personal data will be processed. By doing this, WILLIAMS AMSTERDAM can fulfill the contractual obligations towards you. Those obligations are described in our general terms and conditions. Thereby we have a legal ground that makes it necessary to process your data.
Data categories and storage period
Your data will be stored during the term of the contract you have with WILLIAMS AMSTERDAM. This includes the full warranty period, after which your data will be erased. This also applies to unsuccessful purchases due to lack of funds in your account. The data storage includes your:
- First and second name;
- Delivery and billing address;
- Telephone number;
- Email address;
- Order information;
- Payment details;
- Payment history;
- Credit card information, and;
- Payment reference number.
Your personal data is also saved due to legal requirements.
Purpose of processing and storing your data
Your personal data and the storage thereof will only be used for the purposes on the legal grounds as are set out above. After the full storage period, as described above, WILLIAMS AMSTERDAM will delete your personal data.
GIFT CARD PROCEDURES FOR DATA PROCESSING
In the case of purchasing a gift card, the data will be processed as described under “purchase procedures for data storage”. If someone else has purchased a WILLIAMS AMSTERDAM gift card for you, your personal data is processed as described below.
Data categories and storage period
Your data will be stored during the validity period of your gift card. The validity of your WILLIAMS AMSTERDAM gift card can be found on the card itself. After this period, your data will be erased. This data includes:
- First name and last name (optional for purchaser);
- Personal greetings (optional for purchaser);
- Email address (for electronic gift cards);
- Shipping address and telephone number (for physical gift cards).
Purpose of processing and storing your data
It is necessary for WILLIAMS AMSTERDAM to process and store your data to fulfil our contractual obligations towards the purchaser of the gift card and to enable your legitimate interest to make purchases with your gift card. Thereby the purpose of collecting your data is of legal ground.
CHECKOUT REMINDER PROCEDURES FOR DATA PROCESSING
In case you have initiated a purchase but not completed the final step (payment), your data will also be stored. By doing so, WILLIAMS AMSTERDAM can remind you via email of your uncompleted purchase by providing you with a link to your shopping card.
Data categories and storage period
Unless there is any other legal ground for keeping your data (such as a valid purchase contract), your data will be erased within one month after the checkout reminder has been sent by WILLIAMS AMSTERDAM. The data for the checkout reminder include the details you have entered in connection with the uncompleted purchase. For the exact personal data categories, refer to “purchase procedures for data processing”.
In case you wish to opt-out, you may do so by contacting info@williamsamsterdam.com.
Purpose of processing and storing your data
It is of your and our interest to remind you of your uncompleted purchase. Therefore, WILLIAMS AMSTERDAM considers the processing of your data for checkout reminder purpose of legal ground.
SUPPORT PROCEDURES FOR DATA PROCESSING
While requesting support from WILLIAMS AMSTERDAM through any of your support channels, your personal data will be processed. This is done to further support you with the relevant matter.
Data categories and storage period
Your personal data will be stored and erased within three years after the relevant matter has been solved. This data includes:
- Your name;
- Email address;
- Other contact details (such as telephone number);
- Order details;
- Purchase history;
- Purchase amount;
- Invoice;
- Payment method;
- Support correspondence;
- Technical data about devices and operating systems used.
- Other personal data provided by your initiative (such as workplace, pictures, bank account details, ID, etc.
Note that any sensitive data will be erased immediately after your case has been resolved. This includes health data (such as allergy reactions), bank account details, ID, attached pictures and social status.
Purpose of processing and storing your data
WILLIAMS AMSTERDAM considers the processing of your data necessary to provide the service based on an agreement with you. Therefore, we consider the data processing for support issues to be based on our legitimate interest to provide you with the best customer service.
BROWSING PROCEDURES FOR DATA PROCESSING
To improve the WILLIAMS AMSTERDAM website and improve our (direct) marketing, we will process your personal data while you are browsing our website.
Data categories and storage period
The processed data categories during browsing the www.williamsamsterdam.com website and the storage thereof are based on the consent you have or have not provided to us. The consent would be provided by accepting our Cookies. The personal data includes:
- IP-address;
- User generated data from cooking, such as:
- Page visits;
- Page viewed;
- Time spend;
- Clicks
- Product viewed and clicked on;
- Orders;
- Average order value.
The storage period for each of the cookies mentioned above can be found in our Cookie Settings.
Purpose of processing and storing your data
Personal data that is being processed while browsing only includes strictly necessary cookies. By collecting this data, WILLIAMS AMSTERDAM is able to provide you with a well-functioning website. You read more about this, please refer to “cookies”.
DIRECT MARKETING PROCEDURES FOR DATA PROCESSING
WILLIAMS AMSTERDAM will also process your data when you sign up for news, invites and offers (or any ways of direct marketing). We do this to provide you with the services you requested. Our direct marketing may be compiled based on profiling. Your gender, location, website behaviour and your previous purchases will therefore be used to customize the information you receive from us.
Data categories and storage period
For direct marketing purposes, your personal data will be stored by WILLIAMS AMSTERDAM as long as you are receiving our direct marketing communications. In case you have not actively engaged with any of those communications for 30 months, your personal data will be erased. In the case you wish to unsubscribe from our marketing and profiling, doing so will ensure that your personal data is no longer processed or stored for this purpose. This personal data for direct marketing includes:
- Email address;
- Location;
- Order history;
- Communications sent to you;
- Emails and links you have clicked on;
- Interactions with our website.
Note that in the case of other legal ground for keeping your data, your data will still also be stored for this other purpose. This can be, for example, a valid purchase contract. For the data collected after a purchase, see “purchase procedures for data processing”. If WILLIAMS AMSTERDAM needs certain data for other purposes, that part of your data will not be erased by unsubscribing our marketing.
Purpose of processing and storing your data
The sole interest of Williams Amsterdam is good customer relations. We consider the processing of your data for direct marketing purposes necessary to maintain this.
CUSTOMER EXPERIENCE PROCEDURES FOR DATA PROCESSING
After making a purchase from the www.williamsamsterdam.com website, you may receive an email that invites you to voluntarily participate in a customer experience survey. Your experience with our website, product(s), service or other interactions with WILLIAMS AMSTERDAM are valuable for us to improve our customer experience. To contact you and process your provided feedback, some personal information must be stored.
Data categories and storage period
The personal data that we store for customer experience purposes will be erased 12 months after your voluntary participation in our survey. The stored data includes:
- Email address;
- Order number;
- Purchased products;
- Gender (optional);
- Age (optional).
Note that (parts of) your personal data will not be deleted in the case that there is another legal ground for keeping them. This applies to, for example, the case of a valid purchase contract or an ongoing customer service matter. The therefore relevant data categories are described under “purchase procedures for data storage” and “support procedures for data storage”.
In the case you opt-out from survey invitations, this is possible through a link in the email invite. May you feel the need for direct contact, you can also opt-out by contacting info@williamsamsterdam.com. You can also choose to contact us based on the feedback you have provided in the survey.
Purpose of processing and storing your data
The WILLIAMS AMSTERDAM experience surveys are considered part of our customer service work. They enable us to ensure the best customer experience. Therefore, the storage of your personal data for customer experience is considered to have a legal ground. Based on your feedback, we might provide further service which is based on the purchase agreement we have with you.
COMPETITIONS AND EVENTS PROCEDURES FOR DATA PROCESSING
Your personal data will be processed by WILLIAMS AMSTERDAM whenever you participate in any competition or event organized by us. This enables us to contact you about your participation, identify you are a participant, check your age (if necessary), elect a winner and distribute the relevant benefit or price.
Data categories and storage period
Your personal data will be stored during the competition or event, after which it will be erased. This includes a possible evaluation of the event. The data we store for this purpose depends on the type of competition or event that you participate in. exact details on the collected data will be provided in connection with each such competition or event. The personal data may include:
- Your name;
- Email address;
- Location;
- Date of birth;
- Shipping address (for distributing the benefit or price).
Purpose of processing and storing your data
The personal data of participants in WILLIAMS AMSTERDAM competitions or events are required for the legitimate interest we must administer your participation.
FRAUD PREVENTION PROCEDURES FOR DATA PROCESSING
WILLIAMS AMSTERDAM Will process your personal data for the purposes of fraud prevention, risk management and carrying out risk analysis.
Data categories and storage period
Your personal data stored for fraud prevention will be erased on a 6-month basis. In the case of a cancelled order due to fraud prevention, your personal data will be deleted 2 years after the unsuccessful purchase. The categories of personal data collected for fraud prevention, are:
- First and second name (identity);
- Telephone number;
- Email address;
- Order and payment history;
- Delivery and billing address;
- Purchase data;
- User generated data (clicks and user history);
- Website behaviour.
Note that in case there is another legal ground for keeping your data, your personal data will (partly) not be erased. This does, for example, apply to a successful purchase. Regulations therefore are described under “purchase procedures for data processing”.
Purpose of processing and storing your data
The legal ground of processing this personal data is our legitimate interest to prevent fraud and handle risks.
PERFORMANCE ANALYSIS PROCEDURES FOR DATA PROCESSING
To compile aggregated tracking data, WILLIAMS AMSTERDAM will analyse your personal data. This includes your use of the www.williamsamsterdam.com website, such as page views, traffic flows, click throughs and search terms. In that way, we are able to continuously offer a more user-friendly experience.
Data categories and storage period
The storage of the gathered data for performance purposes is based on our Performance Cookies. The exact storage period for each of those cookies can be found in our Cookie Settings. The stored personal data for this purpose usually includes:
- User generated data (such as clicks, page visits, time spent, product viewed and clicked on, orders and average order value);
- Geographic location (country);
- Technical data (such as IP-address, browser settings and time zone);
- Website interactions.
Purpose of processing and storing your data
For the legal ground of processing your data for this purpose, please refer to “Cookies”. The processing of this personal data is based on the consent you provide to us by accepting our Performance Cookies.
TARGETED MESSAGES ON THIRD PARTY ADVERTISING PLATFORMS
WILLIAMS AMSTERDAM may share your personal data with third-party advertising platforms. By doing so, we are able to send you messages via those platforms which are targeted at you, which makes our advertising campaigns more efficient. Examples of such advertising platforms are Facebook, YouTube, Instagram and Google.
Data categories and storage period
The personal data we store for the purpose of third-party advertising platforms is based on our Targeting Cookies, which can be found in our Cookie Settings. In the Cookies Settings of WILLIAMS AMSTERDAM, you will also find the exact storage period for those Cookies. Personal data included in the Targeting Cookies may be:
- User generated data (such as clicks, page visits, time spent, product viewed and clicked on, orders and average order value);
- Geographic location (country);
- Technical data (such as IP-address, browser settings and time zone);
- Website interactions.
Purpose of processing and storing your data
We share your personal data with the third-party advertising platforms to provide information on what the optimal time and place on the platform would be to show you an advertisement of WILLIAMS AMSTERDAM. This data is additionally used to analyse the impact of our advertising.
The processing is based on the consent you provided to WILLIAMS AMSTERDAM by accepting our Targeting Cookies. For more information about this, please refer to “Cookies”.
WITH WHO IS YOUR PERSONAL DATA SHARED?
Only the people who need to process your personal data have access to your personal data. Additionally, we may need to allow our suppliers access to your personal data. In that way they can perform services on our behalf, such as purchase transport and delivery, IT support and storage and marketing services.
In particular cases, we are obligated to share your personal data with other controllers of personal data, such as authorities such as the police and tax authority. WILLIAMS AMSTERDAM shares your information with such controllers of personal data in case we are obligated to share it according to law or in the case of suspected criminal activities. In case your personal data is shared with such controllers, they will be further responsible for your personal data.
Our international transfers (outside the EU) are based on the EU Commission’s standard contractual clauses (www.privacyshield.gov). Any of those data transfers are thus done in line with the data protection laws.
WHAT ARE YOUR RIGHTS?
According to the applicable laws, you are entitled to the rights listed below.
Right to object: you may object to the processing of your personal data based on our legitimate interest, or other processing activities conducted by WILLIAMS AMSTERDAM concerning your personal data. This also applies to the processing of your data for direct marketing purposes.
Right to access: at any time, you may request access to your personal data without providing your motive. WILLIAMS AMSTERDAM can provide you with a copy of the personal data we have stored in a commonly used electronic form.
Right to erasure: you are entitled to the conditional right to request us to delete your personal data. Please note the conditionality of this right. An attempt to invoke the right might not lead to an action of WILLIAMS AMSTERDAM.
Right to restriction of processing: you are entitled to the conditional right to request us to restrict the processing of your personal data. Please note the conditionality of the right. An attempt to invoke the right might not lead to an action of WILLIAMS AMSTERDAM.
Right to rectification: in case your personal data is inaccurate or incomplete, you have the right to obtain rectification or to have your personal data completed.
Right to data portability: you may rightfully receive your data in a structured, commonly used and machine-readable format, or have your personal data directly transmitted to another data controller.
Lastly, you have the right to file a complaint with the supervisory authority in The Netherlands.